As an important part of packaging printing, sticker printing is easy to use and has a variety of characteristics, which has won the favor of users. With the continuous improvement of living standards and the increasingly fierce market competition, in addition to products of good quality, they must also have high-quality appearance packaging; the increase in imported products and the promotion of television, magazines, and Internet media have made people The pursuit of product appearance is more perfect, so self-adhesive labels are playing an increasingly important role in packaging. It can be foreseen that China successfully won the right to host the 2008 Olympic Games and the right to host the 2010 Shanghai World Expo. The various sales and colorful publicity activities triggered by it will further increase the demand for adhesive products.

In addition, the demand and quality requirements of self-adhesive prints show regional characteristics, which are closely related to the level of consumption in the region. The higher the economic level, the demand and quality requirements for self-adhesive label products will inevitably increase accordingly. Therefore, the introduction of imported high-quality printing equipment and the use of advanced printing processes have become important means for packaging and printing companies to attract customers and improve their competitiveness.