Consumer-centric, serving consumers is the core of large-scale commercial store management. Therefore, the overall layout design of the store should study the psychological characteristics of consumers and adapt them to provide consumers with the most suitable environmental conditions and the most convenient service facilities, so that consumers are willing to go to the store and can comfortably and conveniently visit. Purchase goods. To achieve this requirement, we must study the relationship between store design and consumer psychology. Through the study of store design and consumer psychology, master the rules, make the store design adapt to the psychological characteristics of consumers, thereby expanding the sales volume of goods, not only satisfying the needs of consumers, but also enabling enterprises to obtain better economic benefits. Store design is closely related to consumer psychology.